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MMF 2010 PROGRAM
Mobilization
Aux Apps, Netoyens!
WEDNESDAY 10 NOVEMBER
from 13:00 Registration
Monte-Carlo Bay Hotel & Resort
17:00 Welcome - HSH Prince Albert II of Monaco
Sporting Monte-Carlo
Keynote - "Internet 2.0"
Mobile changes everything
Hans Vestberg/President & CEO, Ericsson
Roundtable - "Media Unbound"
New screens, new software, new platforms--who rules the new game?
Robert Bakish/President, MTV Networks International
David Kenny/President, Akamai Technologies
Hans Vestberg/CEO, Ericsson
Moderator: Emma Barnett/Digital Media Editor, Daily Telegraph
Opening Cocktails hosted by Booz & Company
Monte-Carlo Bay Hotel
Smart thinkers. big ideas
Blue Gin Bar
Rahul Sonnad/Founder & CEO, Geodelic Systems
Alain Lévy/CEO, Weborama talks with Max Colchester, The Wall Street Journal
Gerd Leonhard/The Futures Agency & Dwight Witherspoon/Ericsson sneak preview "Press/Pause/Play"
Saad Mohseni/Founder & CEO, Moby Group
Terry Kawaja/President & CEO, LUMA Partners
THURSDAY 11 NOVEMBER
09:00 "New Waves"
From the leading edge
Opening Panel - "Air War"
Is the Web passé?
Hugo Barra/Director, Mobile Product Management, Google
Christian Hernandez/Head of International Business Development, Facebook
Ilja Laurs/Founder & CEO, GetJar
Raoul Roverato/EVP New Growth Businesses, Orange
Moderator: David Rowan/Editor in Chief, WIRED UK
TV absolutely everywhere
Presentation: Thomas Künstner/VP, European Media Practice, Booz & Company
Michael Comish/CEO, Blinkbox
Patrick Walker/Director of Video Partnerships EMEA, Google/YouTube
Giles Wilson/CTO, Ericsson Television
Moderator: Staci D. Kramer/Editor & EVP, ContentNext Media
11:00 Coffee break
Panel - "Cloudy, with Apps"
Making content pay
Chris Ahearn/President, Media, Thomson Reuters
Scott Dinsdale/EVP Global Digital Operations & New Technology, Sony Music Entertainment
Eric Hippeau/CEO, Huffington Post
Sara Õhrvall/Director, R&D, Bonnier
Moderator: Michael J. Wolf/Founder & MD, ACTIVATE
Where's the money?
Kate Burns/SVP, Sales and Operations, AOL Europe
Carolyn Everson/CVP - Ad Sales Global Consumer & Online, Microsoft
Curt Hecht/President, VivaKi Nerve Center
Moderator: Brian Morrissey/Digital Editor, Adweek
13:00 Lunch
14:30 BREAKOUTS 1
"Tablet TV" Medium cool?
Ian McClelland/Head of New Media, RTL Group
Bruno Patino/Director General, Digital & Strategy, France Televisions
Emil Rensing/CDO, Studio 3 Partners/Epix
Adam Valkin/Accel Partners
Paul Wehrley/COO Clicker
Ido Wiesenberg/Co-Founder & VP Business Development, Tvinci
Moderator: Rodrigo Sepúlveda Schulz
"My Marketing" Mining the social graph
Reggie Bradford/CEO Vitrue
Werner Brell/Chief Digital Officer, Red Bull Media House
Eric Hippeau/CEO Huffington Post
Mike Jones/CEO MySpace
Mike Lazerow/CEO Buddy Media
Jenny Zeszut/Chief Social Strategist, Lithium
Moderator: Greg Stuart/Global CEO, Mobile Marketing Association
"Musical Chairs" Vision, SVP?
Scott Cohen/Co-Founder & VP International, The Orchard
Fred Davis/Founding Partner, CODE Advisors
Ulrich Jaerkel/SVP Digital & Commercial, Sony Music
Faisal Galaria/Head of Global Business Development Spotify
Moderator: Mike Masnick/Founder, Techdirt & Floor64
"Planet of the Apps" Going mobile
Alistair Crane/CEO, Grapple Mobile
Rajeev Goel/CEO Pubmatic
Paran Johar/CMO JumpTap
Jon Vlassopulos/CEO Skyrockit
Nick Wiggin/Head of Advertising Strategy & Partnerships, Ericsson
Moderator: John Gauntt/MD Media Dojo
"The New New Journalism"
Luca Ascani/Co-Founder & Chairman, Populis
Jim Bankoff/CEO SB Nation
Len Brody/President, Clarity Digital Group/Examiner.com
Burt Herman/CEO Storify
Upendra Shardanand/Founder & CEO, Daylife
Darian Shirazi/Founder & CEO, Fwix
Moderator: Jenny 8 Lee/Knight News Challenge
15:30 BREAKOUTS 2
Raj Amin/Co-Founder & CEO Healthination
Alex Blum/CEO KickApps
Allen DeBevoise/CEO Machinima.com
Jon Goldman/CEO Qlipso
Ran Harnevo/CEO 5MIN
Jim Louderback/CEO Revision3
Moderator: Andy Plesser, Beet.tv
"Kinect for Xbox360" Future of the living room
Bella Archaya/International Director, Xbox Advertising, Microsoft
"Socialism" Soul in the machine
Immad Akhund/Founder & CEO Heyzap
Gilles Barbier/CEO Tellmewhere
Jyri Engeström/Founder & CEO Pingpin
Andrej Nabergoj/CEO Outfit7
Ory Okolloh/Founder & Executive Director, Ushahidi
Shervin Pishevar/Founder & Executive Chairman, SGN
Moderator: Sarah Szalavitz/CEO 7Robot
"The Privacy Bomb" What to do about data?
Vincent Ducrey/Special Adviser for New Technologies, Ministry of Education, France
Joelle Firijters/CEO & Co-Founder, Improve Digital
Alex Kelleher/Founder & CEO, Cognitive Match
Alain Lévy/CEO Weborama
Randy Nicolau/CEO & Co-Founder, Demdex
Amiad Solomon/Foundr & President, Peer39
Moderator: John Clippinger/Berkman Center for the Internet & Society, Harvard University
"Apps, Walls & Windows" Up from paid vs free?
James Bilefield/President, Digital, Conde Nast International
Nancy Cruickshank/Executive Director, Digital Development, Telegraph Media Group
Richard Titus/MD Octavian Ventures
Michael Wolff/Editorial Director, Adweek Group
Moderator: Larry Kramer, Author, "C-Scape"
17:00 Keynote
- "Going Mobile"
Think different
Darren
Huston/CVP, Global Consumer & Online, Microsoft
Conversation
- "Social Capital"
Betting
big on brave new worlds
Yuri
Milner/CEO and Founding Partner, Digital Sky Technologies talks with
Michael Wolff/Editorial Director, Adweek Media Group
Salle Empire, Hotel de Paris
After-Party hosted by Yahoo!
Grimaldi Forum
FRIDAY
12 NOVEMBER
09:00
"New Waves"
From
the leading edge
Sporting Monte-Carlo
What do we know & when do we know it?
Magid Abraham/CEO, comScore
Steve Hasker/President, Media Product Leadership & Advertiser Solutions, The Nielsen Company
Jeff Levick/President, Global Advertising & Strategy, AOL
Eran Shir/Founder & CTO, Dapper
Moderator: Dave Morgan/Founder & CEO, Simulmedia
Keynotel - ""Mobile First"
What do we know & when do we know it?
Carlo
d'Asaro Biondo/VP Southern & Eastern Europe, Middle East &
Africa with Hugo Barra/Director, Mobile Product Management, Google
Conversation - "Faster Track"
The view from Europe
Neelie Kroes/Vice President for the Digital Agenda, European Commission talks with Patience Wheatcroft/Editor in Chief, Europe, The Wall Street Journal
Coffee break
Conversation
- "Ones & Zeros"
Making
digital work
James
Murdoch, Chief Executive, Europe & Asia, News Corp talks with
Aryeh Bourkoff, Vice Chairman - Global Head of TMT, UBS
Roundtable
- "Sky Writing"
Building
brands in a mobilized world
Cathy
Davies/VP, Brand & Communications Global Marketing, Sony Ericsson
Babs
Rangaiah/VP Global Communications Planning, Unilever
Greg Stuart/Global CEO, Mobile Marketing Association
Moderator: Michael Kassan/Chairman & CEO, Media Link
Panel - "Silicon Envy"
Will Europe ever build the next new media giant?
Mike Butcher/Editor, TechCrunch Europe
Jonathan Knee/Senior MD, Evercore Partners
Erel Margalit/Founder & Managing Partner, Jerusalem Venture Partners
Moderator: John Gapper/Associate Editor, Chief Business Commentator, Financial Times
13:00 Closing Lunch





